Nu-Vue Window Films

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Protecting Eyes from Indoor Sunlight is Critical for Baby Boomers

Category: Protecting Eyes


SOURCE: Natural Solutions Magazine
December 28th, 2012

With the Baby Boomer generation turning 65 every eight seconds and 90 percent deciding to stay in their homes as they age, the International Window Film Association (IWFA)  is warning consumers about indoor sun exposure and the increase in eye cataracts.

Harmful UV rays pass through unprotected windows and can cause eye damage that cannot be reversed. UVA rays penetrate much deeper into the eye and over a number of years of exposure, can cause substantial damage, according to the  Vision Council.  According to  Prevent Blindness America, there is a 19 percent increase in cataracts in the US in the 40 plus age-range, totaling some 24,409,978 million people. An estimated 20 percent of the cases, or about 5 million people, are from long-term UV exposure, according to the  World Health Organization.

“With more people choosing to stay in their homes and remodel them to accommodate their needs as they age, updating windows with window film will prevent UV exposure and allow natural light to penetrate the living space without harm. Window film blocks up to 99 percent of harmful UV rays,” said Darrell Smith, executive director of the nonprofit  IWFA.

Key trends that may add to the growth of Skin Cancer, include the desire by many to use natural daylight to illuminate their living spaces, a survey by  AARP  indicating that nearly all Baby Boomers plan to age in place in their homes,  and as the IWFA points out, most windows do not provide protection from the sun’s damaging UV rays.

Window film lets the homeowner enjoy natural daylight safely and comfortably. It also provides protection from skin cancer, according to the  Skin Cancer Foundation. A discussion of the benefits of window film can be found in the IWFA’s free consumer booklet: http://www.iwfa.com/ConsumerInfo/IWFAWindowFilmBooklet.aspx

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